Chapter 119
Zhao Yanyan, sitting in the rest area sipping tea, hurried over to Su Lin as soon as she saw him.
As they walked, Su Lin said, “Tell me, what’s the matter that brought you here in such a hurry?”
Zhao Yanyan was somewhat surprised at how quickly Su Lin had grasped the situation. “Yesterday, I accidentally learned some news. Right across from our supermarket, a new one is about to open, no smaller in scale than ours.”
Zhao Yanyan finished speaking and watched Su Lin’s reaction, but his expression remained unchanged, not even a hint of disturbance. She was puzzled. Why didn’t Su Lin show any reaction to this blatant challenge?
Su Lin had already guessed that the person who ‘accidentally’ leaked the information to Zhao Yanyan must be Lin Tian.
Although he wasn’t sure how Lin Tian managed to accidentally reveal it to Zhao Yanyan, he was certain that Lin Tian was the source. This guy really overestimates himself.
Relying on his more than twenty years of business experience, he looked down on Su Lin and others. In his view, Su Lin was just a lucky second-generation rich kid, perhaps somewhat capable, but compare to him? He was a genuine business elite.
“A supermarket, opening right opposite us? They’re clearly challenging us,” Xiao Shiyu said with furrowed brows and a hint of anger.
“Exactly, Su Lin, how should we respond?” Zhao Yanyan asked.
Instead of answering immediately, Su Lin turned to Xiao Shiyu, “Xiao Shiyu, how do you think we should handle this situation?”
Xiao Shiyu thought deeply. Su Lin didn’t interrupt her thoughts, but motioned with his hand, and the three of them got into the car.
It was only after they left the Qingnian apartment complex that Xiao Shiyu spoke, “Su Lin, we can use the resources we have to set up barriers.”
“Tell me more about your specific plan.”
“Most of our dealers are wholesalers. They don’t just dominate the channels in Zhongjiang but also have a considerable presence in Donghai. We can negotiate with them to make them choose – either supply us or supply the enemy.”
“With our domination in Zhongjiang’s supermarket market, combined with our layout in Donghai, anyone would know how to choose.” Xiao Shiyu analyzed.
Zhao Yanyan was stunned. This was the first time Xiao Shiyu had reshaped her perception. She thought Xiao Shiyu was a harmless little lamb, but her first move was a direct strike at the vitals. Why hadn’t she thought of such a good method?
Zhao Yanyan was somewhat unconvinced, feeling that she was a bit inferior to Xiao Shiyu, but only in terms of business.
“Hmm, Xiao Shiyu, your idea is indeed good, but you forgot one thing. If the opponent dares to challenge us, haven’t they considered this aspect? If our opponent is stronger than us, or offers them more benefits, then we would be digging our own grave,” Su Lin said calmly.
Xiao Shiyu was taken aback, then also felt she had been too presumptuous.
“You’re right, Su Lin. Then we can use a gentler method. Let them offer a higher price, while we press for a lower price from them. In this way, when we engage in a price war later, they will be caught off guard and suffer a loss.”
“Hmm, do you have any other strategies?” Su Lin asked.
“They are just starting now, one step behind us. We can launch promotions to sell off our stock quickly, encouraging households to stock up.l
“This way, when they open, with higher prices and customers already having stocked up from us, they naturally won’t be able to sell.”
“We can also work on brand impact. Right now, Quan Le Gou is very popular in Zhongjiang, Donghai, and Linhai. If we build a good reputation, people will think of Quan Le Gou first when they want to shop.”
“We can also introduce membership cards. I saw this on the internet, in American and Korean supermarkets they all have membership systems, which can bind consumers to us.”
“And we can also…”
Hearing Xiao Shiyu’s fluency and her continuous stream of plans, Zhao Yanyan was stunned. She thought the situation was tricky, but to Xiao Shiyu, it was just a matter of minutes to come up with several lethal strategies.
If these combined tactics were executed, the opponent would be seriously damaged, if not defeated.
Su Lin was very satisfied with Xiao Shiyu’s performance. After such training, she had finally tapped into her business talent.
According to the setting, she was now the villain’s female lead. In the world of novels, male villains might not last long, but the female villains always do…
“Xiao Shiyu, how did you come up with so many ideas? I was quite at a loss when I first heard the news,” Zhao Yanyan asked admiringly.
Xiao Shiyu chuckled, “It’s all thanks to Su Lin’s teachings. He taught me a lot. Most of these are things he mentioned before, I just remembered them.”
Su Lin wiped the non-existent sweat from his forehead. Xiao Shiyu had a good memory, but he didn’t always speak seriously; most of their conversations were lighthearted. Hopefully, she hadn’t remembered everything.
When they arrived at the supermarket, they indeed saw the building opposite being renovated. “Lin Tian is really quick, he has already started his move.”
“Their action is so fast. There was no news, and they’ve already begun renovations today.”
Su Lin nodded, “Indeed, it looks like they want to shorten the renovation period. Yanyan, pay attention to this later. If they also renovate at night, call the police station and complain about them disturbing the peace.”
“Ah! But we also did our renovations at night.”
“Hehe, but we didn’t disturb the peace, did we? They, on the other hand, are renovating next to a hotel. Isn’t that disturbing the peace?”
Su Lin said with a light laugh. “This is a legitimate use of the rules. In business, you’ll encounter many such situations.”
Yanyan quickly nodded, “I understand. I just didn’t expect you to think of such a method.”
“As long as it can strike at the enemy, any method that is reasonable and legal can be used.”
“Got it! I’ll keep an eye on it.”
Su Lin chuckled softly. Knowing Lin Tian’s character, he would definitely rush the renovation to beat time, hence, night work would be inevitable. Repeated complaints would delay their schedule.
Looking at the store being dismantled, Su Lin thought, “It’s good that I eliminated his father in advance, otherwise Lin Tian could have used his background to his advantage.”