Novel Bin Chapter 165: The Grand Opening
Chapter 165: The Grand Opening
Kahn had several advertisement companies and even some small clans to spread the word about their grand opening & how they were going to sell the same quality equipment at half the price. And he did it in the evening time so other companies could not react to their bold move in time or try to halt their opening in any way.
Many did not believe these claims and some called it a publicity stunt to attract customers. That The Bloodborne company would not actually deliver upon their word or the products would be faulty.
But for Kahn, who paid 3 million gold for this \'Word of Mouth\' just for the advertisement in Rukon district alone, bad publicity was still publicity. He had no use for barking dogs but the actual customers who would come to buy their weapons & armors by visiting their shops and the rich folks who would buy from them in bulks.
Albestros had been instructing and teaching the newly hired blacksmiths about how to make standard and good quality weapons and armor most effectively. And in the past two weeks, his efforts yielded results and now they already had enough stocks for the first month.
But after Kahn\'s wild proclamation yesterday, even he was baffled and had a heated discussion with the young man. But after hearing his reasoning, he too was surprised by how cunning Kahn was when it came to business tactics. As if the young swordsman had a decade of experience working in this field.
What Kahn proposed wasn\'t about selling their products for half the price that would spell their doom.. But to level down the market and fit it to their own needs by dropping the prices by half.
If a high-rank sword were to be sold at 1000 gold coins, they would sell it at 500 gold coins. But since the manufacturing cost was only 300 gold coins to begin with, they\'d still make a profit of 200 gold coins.
What Kahn\'s plan wasn\'t to undermine their product.. But steal half of the customers of major enterprises who also sold arms in this district. Just with the lucrative offer of selling weapons at half the price, their shops would be flooded with customers.
And as time went on, even more customers would come after the word about it spread to the right people. Not only that would build them a huge consumer base in just a matter of months.. But also skyrocket their popularity, their company\'s name and also the Albestros, the Grandmaster Blacksmith\'s reputation. In a way, this would also be a declaration that there was a new Grandmaster Blacksmith in the Rathna.
Although they would not profit the way they estimated.. What Kahn wanted was to ingrain their name in the minds of the population that had jobs and professions or made a living based on weapons or armor crafting.
Instead of 10, they would only make 4. And half of the profit would be spent on keeping the business afloat such as buying resources, paying the employees and their distributors. But contrary to what normal people would think.. This was the best and most effective way to expand your brand and settle your feet in the business world.
And naturally, their actions would break the balance in the market and would affect the business of other enterprises and force them to reduce their price range of respective products.
What Kahn was doing was no different than kicking them in the crotch and stealing their food at the same time. But he didn\'t care about it at all. None of them were his friends or family.
And if he wanted to make a living in this industry full of wolves and hyenas.. It was inevitable that he\'d have to challenge and fight against others eventually.
So why wait for someone to start picking on you later when you can put a hole in their pockets before they even consider you as their rival?
It didn\'t matter which organization or which grandmaster blacksmith lost their business because of him.. It was none of his problem.
This method in no way was a good business strategy.. But it was what they needed the most. Because even with grand proclamations of reputation and quality.. Normal people would not be interested in your product unless you sold them considerably cheaper.
Kahn was willing to take the losses if it meant setting them up for the long run.
Plus with the price difference alone.. Many big clans and organizations would also ditch their previous partners in order to save money and make deals with them. Also gaining their support would increase the amount of powerful backing Kahn\'s company had.
Just with the name of the Vandereich clan alone, it would deter the vultures and only if someone had the backing of another powerful force, would they dare to mess up with their company.
At this moment, the company building was decorated as if it wasn\'t a business opening but some billionaire\'s wedding.
There were various stores spread around Rukon district that Kahn had rented on annual basis. The name of the new weapon enterprise The Bloodborne was written on their entrance.
And in front of all of these stores, were hundreds of people already gathered since the morning. Kahn who foresaw this had several of his subordinates hidden and working as security in these shops along with the normal guards while masking their appearance with armors & helmets.
As the main company building was now crowded with nearly 3 thousand people of different species and races.. The prestigious clan heads and influential figures had started coming to this official grand opening.
The security was tight, and just with the presence of Jugram & Omega, the supposed Peak Grandmaster Rank warriors alone.. Nobody dared to cause trouble.
Kahn was acting as the person in charge of greeting and welcoming their important guests.
Tap! Tap! Tap!
Suddenly, an entourage of highly geared warriors donned in white and golden armors and weapons stopped in front of the main entrance.
A luxurious high-grade carriage stopped in front of it and three figures walked out of it.
One tall and regal-looking man who was followed by a young man and a woman entered the premises.
As soon as all the guests started noticing this new group.. Hundreds of gasps filled the surroundings as nobody could believe that someone of this standing would actually come for this opening ceremony.
Kahn came to personally welcome this group. His countenance showed nothing but respect towards the regal and domineering man who stood in the middle of the crowd. He bowed respectfully and spoke..
"Welcome to our grand opening.. Lord Clan Leader of the Vandereich clan."